The Best Time to Post on Social Media In 2021 [INFOGRAPHIC]

Knowing what to post on social media is just half the battle. When is the perfect time to share it with the world? The best times to post on social media are when your customers and followers are online. 

Of course, there are actual times that work best for each platform and we’ll dive into that in this article. Each social media channel will have a different time that works best for the audience. 

For example, the best time to post on Facebook is different than the best time to post on Instagram. Plus, when you start accounting for different time zones, it starts to get complicated.

In this article, we’ll break down social media posting times and share recommendations for social media management tools you can use to post your content.

When to Post on Social Media: Which Time Zone to Consider

The more popular your brand, the more time zones you’ll likely need to take into account. Some influencers and brands send out the same message at different times to hit all-time zones. Ideally, you want to reach the majority of time zones without overdoing it Aim to send no more than four of the same message in a single day, and schedule the posts for different times to reach as many countries as possible.  

Where are your customers located? If you’re targeting the United States and Canada, you want to hit the EST time zone as that time zone has the highest number of people, thanks to cities like New York and Toronto. However, if your target audience is in London, you want to post within the GMT time zone.

You can use social media analytics tools to find data about where your customers are located. Using this data, you can better plan which times work best for your audience based on their specific location.

The team from Oberlo share their guide to success in this infographic.

They cover the following social networks:

• Instagram
• Facebook
• LinkedIn
• Twitter
• Pinterest
• YouTube

Check out the infographic below for more detail.

Best Time to Post on Social Media in 2021 (2021). Available at: https://www.oberlo.com/blog/best-time-post-social-media.