Promoting a product in 2021 using Digital Methods

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there?

Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them.

So what’s the plan?

You need to find the best and most efficient platforms available on how to promote a product—your product.

And that’s where digital marketing comes in.

Digital marketing is any form of marketing that uses electronic devices or the Internet. It’s a proven method. Some might even say it’s a foolproof way to market one’s product.

Don’t believe us?

Here are the facts:

Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years.  Increased online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.

Your key to success is to choose the right digital marketing method on how to promote a product the right way. Below we’ve listed some of the top most effective ways you can choose from to learn how to promote a product.

7 Most Effective Ways on How to Promote a Product Online

#1 Facebook Ads

Are you thinking about using Facebook ads? You should be!

Let’s look at the facts:

• About 3 billion people all over the globe use social media, and half of them use Facebook.
• Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.
• Around 79 percent of people online use Facebook.
• Approximately 76 percent of Facebook users look for interesting content.
• Around 74 percent of people use Facebook for professional reasons.

Whoa, those are staggering numbers.

Your target market is bound to be using Facebook in one form or another. So get your product in front of them with Facebook ads!

Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.

So take advantage of it! Join the bandwagon and use this effective method in learning how to promote a product. With so many users, you can be sure that their tastes and purchasing behaviors are just as varied. Some of the products that get the most number of clicks on Facebook are the following:

• Tech
• Apparel
• Retail
• Fitness
• Health
• Beauty

There are a couple of important things to keep in mind when setting up your Facebook ads campaign. One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

A team of experienced digital marketers can also help with all of the strategic planning and logistics in setting up a Facebook ad campaign for you!

#2 Google Ads

Google Ads (formerly Google AdWords) is another great method to use when learning how to promote a product.

After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is. 

Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.

What’s your incentive for using this particular digital marketing method?

Look at the facts:

• Google Ads is going to help your business appear on the coveted first page of search engine results.
• About 64.6% of people click on Google ads any time they’re looking to buy something online.
• Paid clicks account for around 66% of buyer intent keywords.
• Google Ads is picked by 4 out of 5 businesses that engage in PPC campaigns. This is directly tied to Google’s popularity.
• Brand awareness can get a boost of up to 46% from PPC ad campaigns such as Google Ads.
• Google Ads will double your investment if you choose to advertise on this platform.
• Google Ads is measurable, with its various PPC metrics that will help you see what is working and what isn’t.
• Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.
• Google Ads is also relatively easier than SEO. It is easier to learn and takes much less effort to maintain as well.
• Google Ads complements the other marketing efforts that you have going. An example of this is remarketing, which targets those who have shown interest.

It is sure to help drive traffic to your site and help you when learning how to promote a product. Qualified leads are clicking your ads. You know they are qualified because they are searching the keywords or topics that are relevant to your product.

#3 Search Engine Optimization (SEO)

Search engine optimization (SEO) is truly vital in the process of how to promote a product.

Don’t agree? You might reconsider if you’re reminded that SEO is the process that makes web pages

• easy to find,
• easy to crawl, and
• easy to categorize.

SEO is about helping potential customers find your business and ultimately, your product. If you do SEO right, then your website is likely to end up on the first search engine results page (SERP). Data shows that around 74% of consumers use search engines like Google to find out about local businesses. And given how consumers usually scan and review the first couple of pages, having your website at the top of the SERPS is ideal.

Now let’s talk about SEO and digital marketing and how to promote a product using those tools.

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.

Therefore, a sound SEO strategy is called for. Here are some of the points that you need to look into when setting up a solid SEO strategy:

• Use Google Analytics to help identify your target market.
• Consider more search engine options.
• Be more mobile-friendly.
• Create top-quality content that is relevant and consistent.
• Your website should be user-friendly and should have clear navigation.
• Build quality and relevant links to get a high number of quality traffic.
• Set up a social media platform that is both comprehensive and constantly updated.
• Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

But it’s ultimately about your target audience and making them aware of your product. If your SEO integrated digital marketing strategy can get them to take note of your product and more importantly, purchase it, then it’s all worth it.

#4 Email Marketing

Email marketing is one of the most effective digital marketing methods, yet it’s also one of the simplest. As one of the methods that help you learn how to promote a product the right way, you can’t go wrong with it. Email marketing messages have resulted in 66% of consumers making a purchase.

No one can discount such a high figure!

It’s also a great way to consistently remain in front of your customer base. Here are a few tips for you if you want to utilize email marketing as part of your strategy:

• Personalize the email by adding the name of the recipient.
• Subject lines that are over 70 characters in length should be included.
• Timing is everything. The best time to send your emails is on weekends or at night.
• Make sure to do A/B testing so that customer engagement rates will increase.

In addition, below are some more email marketing topic suggestions that might interest you:

• Request for customer reviews.
• Call the attention of customers if they left any items in their online shopping cart.
• Send important and relevant company updates.

When thinking of how to promote a product using email marketing, consider the use of newsletters. Sending a newsletter via email is a great way to reach out to both existing and potential customers. You get to send the latest information and development of your product. You can also share relevant news and even photos that might interest them.

And to stir up some excitement among your customers, you can also use email marketing to

• send exclusive offers,
• exclusive discounts, and
• promotional deals.

An important fact to take note of is that email marketing is not used mainly for generating new leads. Its main use is for nurturing leads that have already displayed some interest. You can use it in your customer retention campaign as one of its main driving forces.

Lastly, email marketing is great not just on its own but also in partnership with other methods. Partner it with your content marketing or social media efforts to get the best results.

#5 Content Marketing

Content is king.

You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.

Content marketing is a major pillar of the methods used in learning how to promote a product. As much as 70% of consumers learn about products through the content medium.

When you consider that figure when compared to traditional advertising, then you need to take notice. Most people will only pay for something that they know about or understand.

So what do you do?

You will use content to educate and inform them about your product. And you have plenty of options too!

Below are some of the types of content that you can create and use to boost your digital marketing campaign:

• Ad content
• Blog posts
• Case studies
• E-books
• Images
• Infographics
• Podcasts
• Social media posts
• Testimonials
• Videos
• Website Pages
• White Papers

With all of these options, how can you go wrong? To make sure that you don’t, you need to choose the right topic.

It has to be a topic that appeals to most, if not all, of your customers. This demands that you have a good handle on who your audience or customers are. A bit of target audience research would do the trick for that. Or you can adopt buyer personas to help you in getting to know them better. Doing this will help you know what kind of content will be attractive and engaging to your customers.

One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

#6 Social Media Posting

Facebook obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.

But social media is so much more than just Facebook and you need to take advantage of that. Social media users are growing by the day and are already at 2.6 billion according to Statista. With that kind of number, it only makes sense to explore what else it has to offer.

The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.

Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest. People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag. Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.

Also, you can use social media contests, polls, and giveaways to pump up the interaction between you and your followers. This is actually a fun and easy way to engage with the audience and eventually, gain more fans in the process. 

As a matter of fact, according to a survey, a simple Facebook contest can give you up to 34% new followers. That’s on an average per campaign.

Or if you’re a little more tech-savvy, or if you have a social media marketing team on your side, you can use social media ads to your advantage as well. 

Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post. Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!

Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

#7 Website Design

Last but not the least on this list of how to promote a product is to make use of your website design.

Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.

There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.

First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.

Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.

If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit.

Conclusion

There are many methods that you can use when exploring how to promote a product.

Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.

Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.

Continue analyzing. Continue testing. Continue making things better.

In other words, just sell it!

7 Most Effective Ways on How to Promote a Product Online. (2019). Retrieved 12 January 2021, from https://www.lyfemarketing.com/blog/how-to-promote-a-product/